Creating your own thank you network According to Harris Interactive (Spring 2005) 36% of patients rely on a referral from a friend or family member as the primary source when choosing a LASIK surgeon. Mining referrals from satisfied patients is critical to continue the flow of acquiring new patients. With your new Ambassador Program in place, you now have a systematic, trackable, high-quality program that brings qualified new patients to your office. How it works Register motivated patients as Ambassadors for your practice. Fill out a brief questionnaire online following a post-operation exam. Send your new Ambassador out to refer friends and family to RSVP for an in-office a consultation. Extra incentive for your patients to participate In addition to new, clear vision and a fantastic office experience, patients who participate in your Ambassador program will receive an entry into a travel sweepstakes worth $15,000. As they get friends and family to participate, ambassadors earn additional entries into the sweepstakes. Their referrals gain an entry in the sweepstakes for their participation as well. Program incentives include:    • Clear vision as a result of surgery    • Positive LASIK surgery experience and quality customer service    • Multiple chances to win a dream vacation    • Opportunity for friends and family to have the LASIK experience Referrals = New Patients Start signing up top patients as Ambassadors today and let their life-changing experience with your office motivate new patients who are qualified and eager for surgery.
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